Cushman & Wakefield, the Chicago-based global commercial real estate services firm, has published a series of resources to help offices adapt to the constraints caused by the COVID-19 pandemic and look to the future in planning and operating office space. In September, we published a blog post on the company’s “Recovery Readiness Guide,” which provided a study on the impact of COVID-19 and a guide on safely reopening workplaces. The firm also has released other reports on the purpose and value of workplaces.
The latest publication is Workplace Ecosystems of the Future, which also includes an on-demand webinar. Cushman & Wakefield’s Center for Real Estate and Urban Analysis partnered with researchers from The George Washington University to explore potential outcomes for the future of office. The report analyzes how the pandemic-induced work-from-home experiment has altered perspectives on work, flexibility, and the office.
According to Cushman & Wakefield, the study addresses critical questions such as:
- What purpose does the office serve now and in the future?
- How will that purpose impact how occupiers think about their portfolio footprints, location strategies, and office layouts?
- What are the implications of the changing nature of the workplace on office owners, corporate users, and civic leaders?
- How much work-from-home penetration should we expect?
- What are the variables that impact work-from-home penetration?
As part of the report process, focus groups and interviews were conducted with 32 owners, occupiers, and place makers. This information was then augmented with insights and data from Cushman & Wakefield consultants directly involved with hundreds of occupier clients.